The LeafGuard Dealer Spotlight Series is a blog series featuring individual dealers discussing the LeafGuard seamless gutter systems. They share the challenges they face in their region, their experience as LeafGuard ambassadors, and much more!
This installment features John Chambers of LeafGuard Indiana.
1. How long have you been in business at LeafGuard Indiana?
I’ve been the owner of LeafGuard Indiana for two years, and before that I was at this branch under the Beldon ownership. We have had the same staff in sales and in install for several years. It’s a group of really good people.
2. Do you sell only the seamless system? Or other items?
We are selling primarily the seamless LeafGuard gutters. That is where our focus is and we are really excited about it this year.
3. How do customers come in? Via phone calls, referrals, website, outreach programs?
We do a good amount of advertising in Central Indiana; radio, television, newspaper, and direct mail; every facet except billboards pretty much. The web is the other source beyond that, and is a critical part.
4. Do you service mostly homes, or any commercial properties? Do most homeowners have no gutters, old gutters, good gutters or good gutters that aren’t seamless?
99 percent of jobs are residential, and it is a home owned by the customer.
Almost always they have gutters, and are looking to replace their gutters to keep their gutters maintenance-free.
Sometimes we’ll have folks doing roof remodeling, but mostly they want a solution where they don’t have to clean them out anymore. We are a full replacement, and we recycle everything that we take down.
The most expensive gutter system isn’t LeafGuard, it’s the one you need to replace over and over again.
5. What are your region’s weather concerns related to gutters or region-specific pain points?
We are a “winter market”. We’re working almost 10 months a year. We were shut down this year all of January and February. Shutting down isn’t all bad, it allows us to recharge our batteries and work on things internally and having to do with policy.
We sell in the winter, but there can be a backlog of installs in the beginning of the spring.
6. Over your years of experience as a gutter dealer, what are some of the worst cases of property damage that you’ve come across that could have potentially been avoided with a better gutter system?
Gutters aren’t something you think about often. We say “gutters are like a kidney…you don’t think about it until it’s not working”. The challenge is to keep it top of mind.
People will sometimes get LeafGuard because previous gutters have fallen off. We’ve seen situations where the boards and soffits were so bad that they had to fix those before we even put LeafGuard on, because we won’t put LeafGuard gutters on bad wood.
A client last year, squirrels had eaten through their fascia board. Not only did it ruin the fascia and the gutters, but also they had gotten into the attic. It cost them a lot to get that whole situation rectified. This couple was devastated by it. We eventually got LeafGuard gutters up and they’re very happy with it now.
7. What information do you give homeowners about re-sale value? Is there any value in upgrading your gutters, or is that not an area that you comment on?
A lot of our clients are not looking to move, and that’s why they’re investing in their home in this way. But they do know how gutters preserve their overall property.
8. Who are your ideal homeowners and customers?
People that have pride in their home. Their home is not a mansion, but not a shack, and they want to take care of it and be pro-active in doing so.
9. What would you say to the homeowner who still isn’t aware of the value of good gutters?
LeafGuard is the last gutter you’ll ever buy. It’s more fun to talk about the tile in the kitchen than it is to talk about the gutters, but at the end of the day, the gutters are more important to the ‘health’ of your home than the tile. We don’t leave a quote in the mailbox because that’s not enough. We educate people about our product AND our service, that you never have to get up and clean the gutters. We tell our story as well as our product – the story of get it and forget it.